Scope of Business Relationship Management in the IT Industry
Before knowing about the scope of Business Relationship Management (BRM) in the IT Industry, let us understand what BRM is. BRM is the strategy by which an organization maintains continuous contact with its partners. A Business Relationship Manager (BRM) is responsible for understanding the business, prioritizing projects, ensuring that projects are aligned with technologies that deliver maximum value, and managing the IT strategy to support the overall business strategy. In addition to specialists who take on system or process development, the Business Relationship Manager (BRM) also orchestrates the Development of business processes, Customer service, Marketing, Sales and marketing strategies, and IT operations.
Business Relationship Management aims to create partnerships between an organization and its sponsors, rather than treating relationships as purely transactional relationships. It includes strategies to build customer service around the business — to — business offering and to increase brand loyalty. The function of BRM is often obscured in favor of establishing and maintaining relationships between employees, customers, partners, suppliers, and other stakeholders in the business. Relationship management is accomplished by orchestrating business relationships and partnerships through a variety of strategies such as customer service, sales and marketing, and IT operations.
Implementation of Business Relationship Management (BRM)
To strengthen your business — IT relationship by learning how to implement and develop BRM capabilities that visibly improve your company’s ability to turn information into goodwill. If you transform your IT operating model into a business / IT convergence model that promotes and facilitates the digital enterprise, you will learn how to improve information technology — a customer-centric experience. Learn to improve information-based customer experiences by leveraging BRM capabilities to visibly increase the ability of information to transform enterprise value in IT.
In general C-suite executives are involved in designing BRM strategies along with BRM’s. Various business relationships aim to maintain a positive relationship with business partners, identify the needs of existing and potential business partners, and ensure that appropriate services are developed to meet these needs. Business Relationships Management is a business model where executives are given central business functions to manage demand and ensure that a needs-based service is developed, with business partner satisfaction and business partner service paramount. Within the company, there are key functions assigned to managers to formulate requirements and ensure they are met, and there are various business partnerships between managers to shape these requirements.
BRM’s from service providers will have strategic value conversations with business partners within the company and even be part of the strategic decision group. Business relationship management is a process that facilitates and ensures participation in proper in-person meetings. It focuses primarily on business analysts and project managers who have the ability to interact with their business partners.
This enables you to reassess your BMR strategy and ensure that you communicate relevant information about your customer’s strategic orientation.
Role of Business Relationship Management
Business relationship management embodies a set of competencies (knowledge, skills, and behaviors) that foster a productive and value-producing relationship between functions such as IT, HR, finance, etc., and their business partners. These competencies can be leveraged through organizational roles, as a discipline, and as an organizational capability.
Role of Business Relationship Management (BRM) Institute
The Business Relationship Management Institute (BRMI) is a good start and offers courses on business relationship management. BRMI aims to develop services that are used by most business partners when they are designed and help evaluate, analyze the gaps, and help you see how your services exceed customer expectations.
Let us consider the strategy of Business Relationship Management (BRM) and include the BRMI Framework into consideration. Understand how BR-Post is introduced into the organization, what role business partners play in introducing and acting on your behalf. Let us consider the relationship between business partners and service providers (IT) you represent in your business case for IT.
More specifically, the Business Relationship Manager will help the customer to interfere with their needs and strategies. Manage the relationship between business partners (IT, customer, partners, to name just a few) to ensure that the services provided are in line with the general business objectives.
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Suresh Seetharaman
Suresh is a BRM Practice Head and a seasoned Principal Consultant and has over 27 years of experience in different facets of Business Relation Management, IT Service Management, Project Management, Training and Development, Business Development & Application Development areas. He has earned wide range of certifications that include DevOps Foundation, BRMP, CBRM, and ITIL 4
